Ford’s top dealers got a sneak peek at a prototype 2020 Ford Bronco last month, and the details—revealed by participants to Automotive News—sound glorious. Some highlights: The Bronco will be available with two or four doors, it will have a removable top and doors, and it will be part of a new family of off-road vehicles.
We’ve been waiting for the 2020 Ford Bronco since The Blue Oval brand revealed at the 2017 Detroit Auto Show that it was reviving the iconic nameplate. And while details of the upcoming off-roader have been scarce—save for a teaser, an apparent mule, and some info from sources claiming to have knowledge on the project—we’ve now got juicy information thanks to reports from folks who attended what Automotive News describes as a “gathering of [Ford’s] top-selling dealers” in February.
From the article:
Dealers, after relinquishing their phones, were shown an early build of a two-door Bronco and told that a four-door version also would be offered, according to multiple sources in the room. The Bronco is designed to be customizable, with a removable hard top and removable doors that can be stored in the vehicle’s cargo area, the sources said. The side mirrors will be attached to the front pillars so they remain in place when the doors are taken off, unlike the Jeep Wrangler — one of the chief rivals Ford is targeting with its Bronco revival.
I was concerned that the Bronco might only come in four-door guise, since Americans have voted with their wallets against two-door trucks and SUVs (crew cab pickups dominate the market, and the Jeep Wrangler two-door doesn’t sell in nearly as high of volumes as the four-door). So this is great news, as I think a two-door has potential to look epic—and indeed, two dealers who spoke with Automotive News gave the two-door Bronco prototype they saw rave reviews.
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We’ll have to wait to see if we agree, but for now, here’s a brief description of what the new Bronco’s will look like, per the story:
Those in the room said the SUV has a retro design, featuring a rectangular grille, round headlights and the word “Bronco” stamped across the front.
Another revelation from this dealer meeting is that Ford is allegedly building a “’family’ of rugged off-road vehicles” according to Automotive News’ sources—a family that will include the two and four-door Bronco (set to launch in late 2020), the Baby Bronco (set to come out a few months prior to the Bronco), and a “small unibody pickup” (set for 2021 or later).
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The article specifically mentions that Ford didn’t call it an off-road “subbrand,” but I really don’t care how the company wants to package it—all I want is more vehicles with true off-road potential. And ideally, I want those vehicles to have doors and tops that come off. Retro styling is also a plus.
God I can’t wait for the new Bronco.
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