Under ArmourStephen Curry has starred in several Under Armour campaigns.
The sports-apparel brand Under Armour is booming, with the company on track to generate around $4 billion in revenue this year.Its market share has skyrocketed in the US, partly thanks to memorable marketing campaigns and the company’s knack of picking spokesmodels just as they are about to reach the top of their game: Misty Copeland, Stephen Curry, and Tom Brady to name a few.
But Under Armour had humble beginnings, and it has met some surprising hurdles and peaks along the way to its multibillion-dollar success. Check out some of the more surprising facts about Under Armour.