‘Psychologically scarred’ millennials are killing countless industries with their strange habits — but here are the brands they actually like

Millennials are hurting dozens of industries, from beer to napkins.

But the young demographic is also helping some industries. Ad agency Moosylvania analyzed 15,000 responses from millennials — age 17 to 37 — that the agency has collected over the last five years on their favorite 100 brands.

There are many complex reasons millennials’ preferences differ from prior generations’, including less financial stability and memories of growing up during the recession.

“I think we have got a very significant psychological scar from this great recession,” Morgan Stanley analyst Kimberly Greenbergertold Business Insider.

We’ve selected their 25 favorites that are poised to grow.