Ezra Shaw/Getty Images
The Golden State Warriors are the latest NBA team to announce the addition of an ad patch to their jersey for the upcoming season.
Japanese tech holding company Rakuten has purchased the ad space on the front of the Warriors’ jerseys with a three-year, $60 million deal, according to Darren Rovell of ESPN.
Here is a look at the patch. The Rakuten logo will be white on the Warriors’ blue jerseys (you can see the other NBA teams with ad patches below).
BREAKING: @warriors sign jersey patch deal with Rakuten, 3-year deal worth $20 million annually https://t.co/0yxwfvHXC6pic.twitter.com/dfDuBjnotZ
— Darren Rovell (@darrenrovell) September 12, 2017
According to the report, the Warriors rejected at least one larger offer.
“We actually had multiple finalists,” Warriors chief marketing officer Chip Bowers told ESPN. “This was not the biggest deal that we were offered.”
The team will also rename its practice facility to “The Rakuten Performance Center.”
So far, 14 NBA teams have announced the addition of ad patches and more may come as we get closer to the season.
Some teams have opted for team-color-friendly patches. Some teams have formed true two-way partnerships with their ad patches promoting a business that the team also works with off the court. And one team has even chosen to promote a charity with their ad patch.
Below is a look at the partnerships that have been announced so far.
Atlanta Hawks and Sharecare
Atlanta Hawks
Boston Celtics and General Electric
Bill Sikes/AP
Read more: Boston Celtics unveil new jerseys that include a GE advertising patch
Brooklyn Nets and Infor (with updated patch)
Here is what the Nets jerseys looked like when they were first unveiled.
NBA
Cleveland Cavaliers and Goodyear
Cleveland Cavaliers
Denver Nuggets and Western Union
Detroit Pistons and Flagstar Bank.
Detroit Pistons
Milwaukee Bucks and Harley-Davidson
Milwaukee Bucks
Minnesota Timberwolves and Fitbit (jerseys have not been unveiled)
Minnesota Timberwolves
Orlando Magic and Disney
Philadelphia 76ers and StubHub
Philadelphia 76ers
Read more: Philadelphia 76ers become first NBA team to land jersey advertisement with StubHub
Sacramento Kings and Blue Diamond Almonds
Sacramento Kings
Toronto Raptors and Sun Life
Utah Jazz and 5 for the Fight (the cause to raise money for cancer research, led by Qualtrics)
Utah Jazz
Read more: Utah Jazz are latest NBA team to unveil an advertising patch and this one comes with a cool twist
Now check out the new uniforms for college football teams this season.
Notre Dame and Under Armour
Here are all the crazy new college football uniforms teams are wearing this season
Get the latest Fitbit stock price here.
The Golden State Warriors are the latest NBA…
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