We checked out the high-tech Airbus H160 helicopter and are convinced it could be a game changer

In 2014, Airbus retired its long-running Eurocopter brand and reorganized its vertical take-off and landing division into Airbus Helicopters.

And the first “purely Airbus” creation to emerge since the rebranding is the Airbus H160. It’s the company’s newest entrant into the medium-sized twin-engine helicopter market.

“The H160 is coming into one of the most needed segments for us,” Airbus Helicopters Inc. CEO Chris Emerson told Business Insider. “It’s a replacement for the current H155 and is able to scale up to the bottom end of the larger H175.”

The H160 is able to deliver vastly superior performance to the similarly sized, but older, H155. At the same time, it slots in below the much larger H175 that was designed to deliver speed and capacity for the company’s oil and gas customers, Emerson, who is the head of Airbus Helicopter’s North American business, said.

“This medium twin segment is heavily competitive,” Emerson added.

After all, there are legacy aircraft like the AgustaWestland AW139, the Sikorsky S76, and the legendary Bell 412 with which to contend.

However, the H160 is expected to be a step above its rivals in the segment. To create the new helicopter, Airbus incorporated technology from 68 new patents while reimagining its production process with input from the automotive industry.

Recently, Business Insider had the opportunity to get check out an H160 prototype in person during a North American customer demo tour Airbus held for the helicopter.

Here’s a closer look at the new Airbus H160 prototype: