- Bath & Body Works‘ annual Candle Day sale lit up Twitter on Saturday.
- Some triumphant posters showed off their fragrant purchases on social media.
- Others brought up issues with the bath chain’s website or expressed disbelief at shoppers waking up early for the sale.
- Visit Business Insider’s homepage for more stories.
Bath & Body Works shoppers took to the web to shine a light on the chain’s annual Candle Day sale.
The bath and beauty chain’s website said that the sale featured $9.50 three-wick candles. That deal has since run out online. Many stores around the country opened as early as 6 or 7 a.m. for the sale, causing some fans to burn the candle at both ends in order to get first dibs on the merchandise.
So far, posts about Bath & Body Works’ candle sale have run the gamut, featuring everything from glowing excitement over new purchases to fiery criticism of issues with the chain’s website. Bath & Body Works’ parent company L Brands didn’t immediately respond to Business Insider’s request for comment.
Some posters took the time to show off their new candles.
—lucy (@spinachaddict) December 7, 2019
—Summer Galvez (@summer_galvez) December 7, 2019
—Raquel (@ra_quel_quel) December 7, 2019
Others expressed disappointment that the price of the candles has ticked up this year.
—Dascia (@dascia_) December 7, 2019
—Alynn70 (@Alynn701) December 7, 2019
—Kaylen 🌺 (@Kaylenrice_) December 7, 2019
Others went after Bath & Body Works’ website bell, book, and candle, citing crashes and issues with overcharging.
—Just Call Me Rel (@DAMariposaRoja) December 7, 2019
—Emily (@emi_joy88) December 7, 2019
—Emily (@emi_joy88) December 7, 2019
Online observers also debated the validity of making the choice to travel to a Bath & Body Works before dawn to buy candles.
—Andrea Moreno (@andreadmoreno) December 7, 2019
—Bobby Johnson (@JussBlaze8) December 7, 2019
—Eyeris (@irisuhh) December 7, 2019
—MQ (@Itsjust_gio) December 7, 2019
And some commenters took the time to remind shoppers to be kind to Bath & Body Works employees amidst the holiday rush.
—Jai (@MaximoffsMerlin) December 7, 2019
—shannon (@shannonkardassh) December 7, 2019
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