- Oren and Tal Alexander are the brothers that lead New York’s number one real-estate team.
- The pair have closed over $900 million in deals this year alone, just halfway into 2021.
- Though no two days are the same, they shared their packed schedules with Insider.
- See more stories on Insider’s business page.
The Alexander brothers represent the very top of luxury real estate.
Tal, 35 and based in New York, and Oren, 33 and based in Miami, have been in the business for over a decade. Operating under the umbrella of brokerage Douglas Elliman, they’ve risen to become the number one real-estate team in New York, according to Real Trends.
The proof is in the deals. With over $5 billion in career sales, they’ve closed over $900 million this year alone. Operating primarily between New York and Florida, some of their most significant deals have included the sales of a $37 million penthouse at Eighty Seven Park in Miami Beach, a $30.5 million Coconut Grove single-family home, and a $50 penthouse at 111 West 57th Street in Manhattan.
In 2019, the duo sold Miami’s most expensive home at 3 Indian Creek Island Road for $50 million. At nearby Faena House, they sold Miami’s most expensive penthouse for a whopping $60 million. In Manhattan, they represented billionaire hedge-fund manager Ken Griffin in his acquisition of the nation’s most expensive penthouse for $238 million.
The brothers’ trophy properties attract the likes of high-profile, often celebrity, clientele from fashion designer Tommy Hilfiger and supermodel Adriana Lima to financier Mark Leder, professional athlete Luol Deng, and music artists The Chainsmokers, DJ Khaled, Kanye West, The Weeknd, and Timbaland.
Dashing around New York and Miami with packed schedules, the pair are always on the go, and their busy days are packed with everything from property showings to client dinners and a plethora of calls. Prolific on social media, they enjoy leisure time too, whether it be spent fishing in the Gulf or at Wimbledon.
But just before a trip to Mykonos, Greece, for a wedding, the Alexander brothers let Insider in on a typical day working with the world’s wealthiest buyers and sellers.
7 a.m.
Tal starts the day with a cup of coffee before checking his emails and schedule for the day. He sets some time aside to catch up on new inventory that’s come onto the market to understand new opportunities for his clients.
A resident of 432 Park, the famous luxury residential tower in Midtown Manhattan, he spends 7:30 to 8:30 training at the building’s private gym before he heads back upstairs to shower and get ready for the day.
Oren starts his day from his home office (which he designed himself) in Miami with an espresso, his laptop, and phone, usually catching up on emails from the prior evening, setting up his day, and speaking to clients.
From there he hops on a 30-minute call with his Miami team to review listings, showings, and market activity.
At 8:30 he’s working out with his personal trainer at his home gym, answering calls in between sets. He loves a post-workout ice bath, after which he’s chilled out enough to attack the day.
9 a.m.
Tal starts fielding calls as his day kicks off, usually from his home office. Sometimes he’s showing properties all day, and sometimes not at all, so depending on the day he’ll pop into the office periodically to meet with the team.
Oren heads to meetings across Miami for developments he’s consulting on or new listings he’s looking to take on. Showings are back-to-back throughout the day. Thanks to his driver, he’s always on calls in the car between engagements.
11 a.m.
Both brothers’ days are usually packed with showings.
Oren sold a trophy property at 819 Orchid Drive in Boca Raton for $19.9 million in June. The nine-bedroom contemporary-style home snagged the highest price paid for a single-family residence in Boca Raton history.
Located on the Intracoastal Waterway, the property boasts 343 feet of waterfront space and boasts amenities from four infinity pools to a private dock, 270-degree views, and a waterfall descending from the roof. Not to mention outdoor space off of every bedroom.
In New York, Tal is representing apartment 84A at Manhattan’s infamous 432 Park Ave. The $21,000,000 listing offers buyers a private elevator entry and 2,633 square feet, with views north over Central Park and east toward the East River.
With 10′ by 10′ windows, the apartment also boasts 12’6″ ceilings, marble floors and countertops, and Dornbracht polished chrome fixtures.
12:30 p.m.
Lunch.
Tal is often sitting down with clients to catch up and build relationships or meet someone new. He frequents eateries like Greek restaurant Milos and Italian Manhattan staple Cipriani uptown, but enjoys the private restaurant at his building, too. His meal is usually salad or fish, finished off with a double espresso.
Because Tal is a 432 Park resident, his access to the building’s private amenities means he can store special meat from butchers, as well as a wine collection — one many of his clients have an appreciation for.
In Miami, Oren often stops at Milos’ and Ciprani’s Miami locations for lunch meetings with clients, or makes a stop at The Bal Harbour Grill, an area where he does a lot of business.
2 p.m.
Tal shows his $20,500,000 listing at 520 Park Avenue. The unit, residence 25, is one of 35 in the entire building.
Offering sprawling views of both the city and Central Park, the apartment also has 11′ ceilings, White Oak hardwood floors, and an eat-in Christopher Peacock kitchen with Miele, Wolf, and Subzero appliances.
3 p.m.
If Tal isn’t running around the city for more showings, he pops into the office to check in with team on listings and how they’re marketing properties. He’s also keeping an eye on the pipeline of upcoming closings.
Time for business development comes into the picture too. Tal will often spend some time strategizing on new projects that fit their client profile and getting in touch with developers. The pair love to host at 432 Park to pitch developers, Tal said, to introduce themselves and find potential to collaborate.
Oren spends the afternoon bouncing around Miami on appointments, from property showings to developer meetings and more, often even escorting clients to waterfront property showings on his boat. Clients want to see a sunrise or a sunset at a house sometimes, he said.
Born and raised in South Florida, Oren said the pair’s Miami office goes above and beyond to connect their relocating clients to the community, offering them the services of a full-time concierge who can provide anything from top doctor recommendations to scoring tough reservations at the best restaurants.
7 p.m.
For Tal, phone calls end around 7 p.m., when he’ll often head downtown to SoHo restaurant Lola Taverna for some Greek food with clients.
At the same time, Oren is finishing the day with some activity and likes to arrange a paddle tennis match every evening before heading out to dinner with clients. He loves to do dinner with clients, he said, because the experience gives him a chance to bring cross-industry clients together, hear what they’re working on, and connect.
On Friday nights, Shabbat dinner is a priority, and Oren spends time with his parents at home to catch up.
12 a.m.
While neither brother admits to having much time for regular Netflix in their schedule, Oren admits to sometimes taking the time to watch a show while traveling. And before bed, Tal said he enjoys reading a good book.
Lights out.
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