A Swiss watchmaker just created a $26,900 mechanical timepiece that looks exactly like an Apple Watch

The H. Moser & Cie Swiss Alps Zzzz.H. Moser & Cie

The Apple Watch may not have been the sales bonanza that Apple hoped it would be, but that doesn’t mean it hasn’t made a statement.

And now Swiss watchmaker H. Moser & Cie is making a statement of its own: a completely mechanical watch with a very familiar rectangular shape.

The watch, known as the Swiss Alps Zzzz and Brrr, sports a “contemporary design,” according to the watchmaker, that is reminiscent of the design used for the Apple Watch.

It might be easy to dismiss this as just a gimmick, but Moser certainly has the watchmaking chops to back it up.

Inside, there’s no gadgets or gizmos, just a HMC 324 fully mechanical movement. It’s visible from the rear, where instead of a heart rate monitor there is a beautiful window into the movement (known in watch enthusiast circles as a “city”).

Moser built this watch as a response to the “cold electronics of connected watches” and says it “presents the soul of mechanical watchmaking.”

Moser is releasing two versions of the Swiss Alps watch: a glossy, completely black version (the Zzzz), and one with a “Funky Blue” dial (the Brrr). Each is limited to 20 units and retails for $26,900.

The H. Moser & Cie Swiss Alps Zzzz.H. Moser & Cie

Instead of a heart rate monitor, you can see the watch’s internals.H. Moser & Cie