Amazon Prime increased the cost for an annual membership, from $99 to $119, in April. The $20 hike matches the increase from $79 Prime customers saw in 2014.
Yet, over 100 million people worldwide think Amazon Prime is worth the cost.
In his latest letter to shareholders, CEO Jeff Bezos shared that Amazon Prime has more than 100 million members globally. The news was the first time the company revealed how many people paid for the premium service.
The 100 million figure is significant for Amazon Prime, the service which costs $12.99 a month or $119 for an entire year. With their membership, users get free and fast shipping on Amazon purchases, a large collection of books, songs, and movies, and other deals and exclusive offers.
However, that doesn’t mean Prime’s perks are worth it for everyone. It may not be for you, but it may also be perfect for you.
Below, weigh the pros and cons to see if joining the 100 million members of Amazon Prime is worth the cost.
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