Automotive marketplace Carro hits unicorn status with $360M Series C led by SoftBank Vision Fund 2

It also plans to expand retail services in its main markets: Indonesia, Thailand, Malaysia and Singapore. Carro currently employs about 1,000 people across the four countries and claims its revenue grew more than 2.5x during the financial year ending March 2021.

The COVID-19 pandemic helped Carro’s business because people wanted their own vehicles to avoid public transportation and became more receptive to shopping for cars online. Those factors also helped competitors like OLX Autos and Carsome fare well during the pandemic.

The adoption of electric vehicles across Southeast Asia has resulted in a new tailwind for Carro, because people who buy an EV usually want to sell off their combustion engine vehicles. Carro is currently talking to some of the largest electric vehicle companies in the world that want to launch in Southeast Asia.

“For every car someone typically buys in Southeast Asia, there’s always a trade-in. Where do cars go, right? We are a marketplace, but on a very high level, what we’re doing is reusing and recycling. That’s a big part in the environmental sustainability of the business, and something that sets us apart of other players in the region,” Tan said.

Cars typically stay in Carro’s inventory for less than 60 days. Its platform uses computer vision and sound technology to replicate the experience of inspecting a vehicle in-person. When someone clicks on a Carro listing, an AI bot automatically engages with them, providing more details about the cost of the car and answering questions. They also see a 360-degree view of the vehicle, its interior and can virtually start the engine to see how it sounds. Listings also provide information about defects and inspection reports.

Since many customers still want to get an in-person look before finalizing a purchase, Carro recently launched a beta product called Showroom Anywhere. Currently available in Singapore, it allows people to unlock Carro cars parked throughout the city, using QR codes, so they can inspect it at any time of the day, without a salesperson around. The company plans to add test driving to Showroom Anywhere.

“As a tech company, our job is to make sure we automate everything we can,” said Tan. “That’s the goal of the company and you can only assume that our cost structure and our revenue structure will get better along the years. We expect greater margin improvement and a lot more in cost reduction.”

Pricing is fixed, so shoppers don’t have to engage in haggling. Carro determines prices by using machine-learning models that look at details about a vehicle, including its make, model and mileage, and data from Carro’s transactions as well as market information (for example, how much of a particular vehicle is currently available for sale). Carro’s prices are typically in the middle of the market’s range.

Cars come with a three or seven-day moneyback guarantee and 30-day warranty. Once a customer decides to buy a car, they can opt to apply for loans and insurance through Carro’s fintech platform. Tan said Carro’s loan book is about five years old, almost as old as the startup itself, and is currently about $200 million.

Carro’s insurance is priced based on the policyholders driving behavior as tracked by sensors placed in their cars. This allows Carro to build a profile of how someone drives and the likelihood that they have an accident or other incident. For example, someone will get better pricing if they typically stick to speed limits.

“It sounds a bit futuristic,” said Tan. “But it’s something that’s been done in the United States for many years, like GEICO and a whole bunch of other insurers,” including Root Insurance, which recently went public.

Tan said MSIG’s investment in Carro is a “statement that we are really trying to triple down in insurance, because an insurer has so much linkage with what we do. The reason that MSIG is a good partner is that, like ourselves, they believe a lot in data and the difference in what we call ‘new age’ insurance, or data-driven insurance.”

Carro is also expanding its after-sale services, including Carro Care, in all four of its markets. Its after-sale services reach to the very end of a vehicle’s lifecycle and its customers include workshops around the world. For example, if a Toyota Corolla breaks down in Singapore, but its engine is still usable, it might be extracted and shipped to a repair shop in Nairobi, and the rest of its parts recycled.

“One thing I always ask in management meetings, is tell me where do cars go to die in Indonesia? Where do cars go to die in Thailand? There has to be a way, so if there is no way, we’re going to find a way,” said Tan.

In a statement, SoftBank Investment Advisers managing partner Greg Moon said, “Powered by AI, Carro’s technology platform provides consumers with full-stack services and transparency throughout the car ownership process. We are delighted to partner with Aaron and the Carro team to support their ambition to expand into new markets and use AI-powered technology to make the car buying process smarter, simpler and safer.”