In the years after the financial crash, the site had a bonafide social presence and a solidified place among financial insiders.
“Tyler Durden” became an oft-cited source and contributor on mainstream financial talk shows and websites in the years after breaking the story on Goldman Sachs.
By 2014, Zero Hedge’s Twitter account had 215,000 followers and had an international audience, CNN reported at the time.
“It’s extremely influential in the New York, London, and global hedge fund community,” Nicholas Colas, chief market strategist at ConvergEx Group, a brokerage firm, told CNN. “I meet clients in London and they mention it, and I meet regulators in Washington and they mention it.”
At its peak, before the Zero Hedge Twitter account was deleted, it had 670,000 followers.