For The Open Road And The Open Sky

Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

Do you know what a bespoke interior is? It’s the British trying to say it’s custom. But once again, it’s an American car that gives you a wide-open choice of personal luxuries. Pick the number of your doors! Your seating arrangement, even your roofline! There’s a sensational new push-button sliding sunroof, plus dozens of other premium choices. That’s what it’s all about. That, and a V8 we branded as Thunderjet. Because it’s 1969, and it’s all up to you.

Call Ford now, or not. It’s your choice.