Ford has changed the debut of its 2021 Bronco once again because its planned July 9 reveal falls on the birthday of O.J. Simpson, one of the iconic SUV’s most infamous passengers
The automaker tweeted Friday that it has moved the unveiling to July 13.
The reveal of the all-new Bronco lineup will now happen on Monday, July 13. This is instead of July 9. We are sensitive and respectful to some concerns raised previously about the date, which was purely coincidental.
— Ford Motor Company (@Ford) June 19, 2020
Here’s a short history lesson for those who might not understand why Simpson’s birthday and a Bronco are linked. In 1994, Simpson was charged in the double murder of his wife, Nicole Brown Simpson and her friend Ronald Goldman. He was involved in a slow speed chase as a passenger in a 1993 white Bronco driven by his friend after failing to turn himself in. The incident was broadcast on local and cable networks and the white Bronco became a pop culture moment. Simpson was acquitted.
Ford said that picking the debut date was coincidental.
The relaunch of the Bronco has been anticipated for years now. In 2017, Ford announced it was bringing back the Bronco after years of customer requests and speculation. The mid-size SUV that ended its 30-year production run in 1996 was supposed to debut in March. Then COVID-19 happened and well everything got cancelled, including numerous vehicle reveals.
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