If you’ve ever been to the hub of utter nonsense known as YouTube, you’ve seen the predictable shit shows known as car reviews. From cheap knock-offs of Top Gear-like angles to haphazard transitions, there is certainly a formula for making the video we’ve all seen a million times – and probably will see a million more. Here’s that formula.
Before ruffling the collective feathers of fans of insert YouTube car personality here, I understand that it’s hard to make a video by yourself and have people embrace the format. Putting out content on a consistent basis is tough even for a large company with resources to spend, so it’s almost impossible to do it as a one or two-person show. Believe me, I get it.
Having said that, it’s a breath of fresh air to know that I’m not the only person tired of the format of dubstep/house/lone piano chord music montage with camera slider/jib for the first minute, then several minutes of monologue, followed by a “like, comment and subscribe” call to action before calling it quits.
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This video, by YouTube channel Aging Wheels sums it up perfectly – the barely open mouth of the presenter, the cringe-worthy jokes, and the crudely-shot flashy intro that entices the audience into staying around for the rest of the review with no real payoff at the end other than the promise of more videos. While the sincerest form of flattery is indeed imitation, maybe it’s time for the aspiring car nuts on the internet to move on to something else.
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Tavarish is the founder of APiDA Online and writes and makes videos about buying and selling cool cars on the internet. You can also follow him on Twitter and Facebook. He won’t mind.
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