It’s one thing to build a Jeep Wrangler up for the rigors of extreme off-roading. But getting one ready to survive serious use at the ham-fisted hands of rental car customers? Sounds like a tall order. Doing it cost-effectively seems even harder, but apparently it’s not impossible.
Nena Barlow has been messing around with Jeeps and trucks since forever. She runs an off-road guiding and vehicle rental service that helps people realize their dreams of driving Jeeps in Moab, Sedona, on the Rubicon and basically everywhere else Wranglers were made to play.
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She’s even been called up by Jeep parent company Fiat Chrysler Automobiles to wrangle journalists (far more destructive than the average car renter) on launches of the company’s off-road oriented products like the Ram Rebel and at its annual Easter Jeep Safari.
This casual clip she shot on a phone isn’t exactly a cinematographic masterpiece, but it’s actually a pretty nice rundown of what a current-generation (JK) Jeep Wrangler needs to be ready for a whomping at the hands of rando renters.
Since Barlow’s running a business, these Jeeps have to be prepared efficiently in terms of both time and money. So while this video is a neat behind-the-scenes look at a Jeep rental operation, it might also serve as a good guide to which modifications you might want to prioritize if you’ve got a shiny new JK Wrangler and want to get it dirty but don’t know where to start.
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Barlow forgot one key tip though: that windshield’s gotta go.
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