Hyundai IONIQ: Here’s our best look yet at the Prius competitor

Ahead of the car’s official debut at the Geneva Auto Show in March, Hyundai on Thursday unveiled a few details about the IONIQ. Some of the vehicle’s finer details were already revealed, like its three different drivetrains, but today’s news further establishes Hyundai’s intent on taking on Toyota’s Prius.

Buyers will have the option to choose between an electric, plug-in hybrid, and hybrid powertrains, with the hybrid expected to hit the market first. Hyundai spends most of today’s announcement boasting the IONIQ’s design—IONIQ boasts 53-percent Advanced High Strength Steel combined cleverly with lightweight aluminum—and hybrid system— the new 1.6-litre Kappa GDi engine [was] developed exclusively for Hyundai’s hybrid engines.

Really, all we care about at this point is what the car look like. When Hyundai hits the show floor in Geneva, we’ll get many more details, such as pricing, ranges, and availability.