Apple has confirmed that iTunes Radio will no longer be available for free after January 29. The previously ad-supported streaming service will become a part of Apple Music, requiring a subscription priced at $9.99 a month.
“We are making Beats 1 the premier free broadcast from Apple and phasing out the ad-supported stations at the end of January,” an Apple spokesperson told BuzzFeed News.
“Additionally, with an Apple Music membership, listeners can access dozens of radio stations curated by our team of music experts, covering a range of genres, commercial-free with unlimited skips. The free three-month trial of Apple Music includes radio.”
Apple has also confirmed the move in an email to iTunes customers.
iTunes Radio made its debut back in 2013, and like similar radio streaming services from the likes of Pandora, it allows users to enjoy stations based on things like genres and artists. But it is somewhat limited, allowing only six skips her hour, no rewinding, and no replays.
BuzzFeed News adds that Apple’s decision to kill iTunes Radio’s ad-supported business model is directly related to its decision to close the iAds division, which sold advertising that could be displayed inside iOS apps to earn their developers revenue.
You will still be able to enjoy iTunes Radio after January 29 if you pay for Apple Music, then, but if you don’t, Beats 1 is the only station you’ll have access to for free.