Jeff Bezos stars in a new Super Bowl ad where Alexa loses her voice (AMZN)

Amazon’s newest actor, CEO Jeff Bezos.Amazon/YouTube

• Amazon CEO Jeff Bezos stars in a new ad where Alexa suddenly loses her voice.
• The ad hints that Amazon finds replacements for the intelligent personal assistant on its Echo devices, but Bezos seems skeptical.
• Amazon already owns two-thirds of the smart speaker market, with Google and other companies playing catch up.
• This primetime commercial will likely allow Amazon to capitalize further on its dominance in the smart speaker home space.
• The full ad will debut during the Super Bowl on February 4, but you can watch a 30-second teaser of it below.

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