Lightning’s Louis Vuitton advertising campaign just got a whole lot weirder in new “interview”

Well, I thought this would be just a random act of silliness, but Square Enix is going all out in turning Lightning into a virtual model for overpriced Louis Vuitton clothes and bags.

In an “interview” published by The Telegraph, Lighting expresses her enthusiasm for Louis Vuitton, “a new adventure―a new fantasy―that I will enjoy from the bottom of my heart.”

Though his style was new to me, the moment I laid eyes on his collection, it was as if I was hit by a bolt of lightning. I knew that with this, people could change. I could change.

It turns out I was right. His collection fills me with a sense of serenity and pride. All this time, I thought the only style that suited me was one that mirrored who I was: strong and tough. But I was wrong. He changed the way I see myself. Perhaps I’m finally learning who I truly am.

Because clothes have always been a great way to replace a lack of a personality. Superficial much?

My clothes were nothing more than armor to stay alive; “dressing up” was a concept I’ve never had. Perhaps that makes me an unseemly choice as ambassador. But this experience has opened my eyes. Fashion isn’t something you’re taught or given, it comes from your own taste and your own choices. It displays the essence of who you are to the people around you.

… Right. That’s what Lightning always cared about in the games: what others think of her. Oh, Square Enix. Well, at least she does drop one relevant hint in this “interview.” Lightning drops this clever line towards the end. Could she possibly be hinting at a cameo in Final Fantasy VII Remake?

One day, not so far in the future, I will be out there again, in a world of strife. But I won’t be the same person I was before. I will return to my origins, like a Mobius strip, but it’ll be a new me, one who has evolved.

“I will be out there again, in a world of strife.” Cloud Strife? Are you appearing in Cloud’s world, Lightning? Please be sure to leave your new getup at home, though.

Check out the full interview at The Telegraph, and try to get through without cracking a laugh. It really is the silliest thing, and Square Enix had to have known how the cynical fans would react. Maybe we are not the target audience here.