Automotive

Rivian Trademarks Boring Name For EV Delivery Van So Let’s Make A Better One


Image for article titled Rivian Trademarks Boring Name For EV Delivery Van So Let's Make A Better One

Image: Rivian

We’ve written about the electric delivery van that Rivian developed with Amazon a good bit before, as it is a pretty big deal—100,000 highly-visible electric delivery vans that will likely be the first mass-deployment of modern EV last-mile delivery vehicles is worth talking about. As such, you’d think Rivian would have put a lot of thought into what they wanted to call this vehicle, but, based on trademark documents, it looks like they decided to phone it in instead.

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The name trademarked for the delivery vehicle? It’s RCV.


Image for article titled Rivian Trademarks Boring Name For EV Delivery Van So Let's Make A Better One

Image: USTPO

It would seem that RCV stands for “Rivian Commercial Vehicle” which is less of a name and more like the words you say when you can’t remember what the name is.

From what we’ve seen so far, I like the RCV—it’s got a great looking, friendly face, seems a very practical and rational design for its intended job, and there’s even some interesting taillight design going on.

Here, watch a self-fellating video about the new delivery truck from Amazon and Rivian:

Okay, inherent issues with how Amazon treats their delivery drivers aside, this thing deserves a better name than RCV. So, let’s see what we can come up with:

eBeluga

It reminds me a bit of the whale. They have cargo planes named after these, too, so it’s not so far-fetched.

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Boxerract

Like a tesseract, a cubed cube, but for boxes, because it’s a box full of boxes

Impatio EV

A nice Italian-ish-sounding word that hints that everyone wants their shit right now, always

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Pissbottlehauler

They know why

Yak

I like animal names for vehicles, and this is a big beast of burden, like a yak

Magnodon

Sort of animal-related, from the prehistoric megalodon shark, but with the mag- prefix, for magnetic, like electromagnetic

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Bezonette

This is just a kiss-up to the boss. Don’t do it

Vanther

More animal-ish. Van plus panther!

Haullion

Like hellion, but for hauling shit

Boxel

Sort of a high-tech sounding word mixed with a box-sounding word

eLiver

Hm. Something like “electric delivery” but it sounds like an artificial organ

Dispertron

Like “disperse” and “electronic.” No?

Okay, maybe this is harder than I gave them credit for. I’m open to your ideas, though! I know we can do better than RCV, right?

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Right?

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