This Coca-Cola bottle has a built-in selfie camera

As if Snapchat’s Spectacles weren’t enough, an ad agency working on behalf of Coca-Cola recently helped the brand launch a new style of bottle that has a built-in selfie camera. Yep, snap a picture of yourself drinking soda, share it with the world, help spread the word of Coca-Cola.

The special camera was built for the Coca-Cola Summer Love festival in Israel but, according to Digital Trends, didn’t land on anyone’s radar until recently. Perhaps they were delayed? Maybe they’re due out next summer instead? In any case, the bottles will reportedly allow you to snap a picture and share the photo to Snapchat. There’s a catch though: the pictures are also apparently shared directly to Coca-Cola Israel’s Facebook and Instagram accounts. Nope. I’m not interested in that.

A stunt?

I have a weird feeling this is some sort of product stunt and that, maybe, only a few of these were actually made and sold (or will be sold.) It’s a pretty brilliant marketing idea, though, especially if your’e trying to spread your brand around a festival.