Finance

We tried the pizza chain that LeBron James turned down a $14 million deal with McDonald’s for — here’s the verdict

blaze pizza 5606Blaze Pizza is on fire.Melia Robinson/Business Insider

Build-your-own pizza chain Blaze Pizza is fit for a king — King James, that is.

In 2015, basketball legend LeBron James walked away from a $14 million endorsement deal with McDonald’s to become part of Blaze Pizza’s marketing campaigns. He’s also an early investor in the Chipotle-style pizza chain.

James’s selection of an unknown upstart over an established brand appears to have paid off. Blaze was recently named the fastest-growing chain in history after opening its 200th location in Mentor, Ohio, on Tuesday. Revenue is on track to hit $300 million in 2017, according to a company spokesperson.

We visited Blaze in Fremont, California, to see if the pizza meets the hype.

View As: One PageSlides

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Popular

To Top